Peter Ford ... graduated from the university of Glamorgan in 1993, with a Masters Degree in Electrical and Electronic Engineering. In order to fund his progress through university, Peter worked part time developing software at British Gas, for a number of their real time systems. (However when real time meant Rise Times of four hours, a telemetry system running at 600bps and people still debating whether Closed Loop control was a good thing, he sought a brighter future elsewhere.)
After graduation, Peter joined Hutchison Microtel's Engineering department and worked with Nokia and Motorola, to develop handsets for the launch, in 1994, of the UK's fourth largest mobile network operator, Orange. For six years Peter worked in and managed the Engineering team at Orange responsible for all aspects of handset development, from product definition, specification, test and type approval to manufacturing quality control, with all the major handset vendors.
In 1999, Peter joined the Marketing team at Orange, to manage the Handset and SIM portfolio, and oversaw a shift in portfolio approach from acquisition to value based retention.
Following its international expansion and acquisition by France Telecom, Peter was invited, in 2001, to manage the Orange Group function responsible for Device Strategy across the international footprint. In this role, Peter was the driving force behind the Orange Signature strategy, which has subsequently been adopted by France Telecom as a key strategic programme for both fixed and mobile businesses.
Peter joined Toshiba's Mobile Communications Division in 2005, where he was responsible for all aspects of the marketing mix for both consumer and business segments, across EMEA . Peter developed the divisions European turn around strategy and implemented a portfolio and segmented marketing approach, which delivered an expanded sales footprint across EMEA and significantly improved the financial performance of the division.
In April 2007, Peter left Toshiba to start his own Strategy and Marketing Consultancy.
Associates:
Andy King ... has over 15 years experience in elite sports sponsorship, covering golf, football, rugby, horse racing and all forms of motor sport, through to Formula 1. During this period, Andy has been responsible for the sourcing, placement and activation of over £120 million worth of sponsorship and has worked with some of the worlds largest brands, including Jaguar, Volvo, Nissan, Red Bull, Orange, Reebok, Sunseeker, Ed Dunlop Stables, Dell, Ericsson, Toshiba and Oasis, to name a few.
Andy provides independent, expert sponsorship consultancy to companies and rights holders, covering sponsorship strategy, negotiation and activation across sports, the arts and music. Andy is also a consultant in F1 sponsorship and the motor sport business to the world renowned, Cranfield School of Management's "Business Leaders and Executive Development Programme".
