Light the Fuse is an international Strategy and Marketing Consultancy that engages with clients globally, to develop and implement commercial strategies and marketing programmes. We aim to inspire change by helping our clients embrace new behaviours, new customers, new markets and ultimately new revenue streams.
With offices in the United Kingdom and Germany, we primarily work with telecommunications and high tech clients, from software vendors, equipment manufacturers, network operators and value added service providers, to resolve key strategic and marketing issues, focusing on:
- Customer segmentation and research
- Market entry and expansion
- Differentiation and innovation
- Proposition and product development
- Channel strategy and management
- Marketing mix optimisation
- Sponsorship programmes
Once the consulting phase of an assignment is completed, we can support the implementation of the resulting programmes, either directly or through an international network of Associates and Partner agencies.
In order to support our diverse client base, from start-ups to large corporations, Light the Fuse provides a range of support options from ad-hoc to project based assignments. Where straight consulting is not appropriate for our clients, we can also provide an injection of management expertise on an interim basis.
