SAN CLEMENTE, Calif., Jul 14, 2011 (BUSINESS WIRE) -- Elevate, Inc., a wholly owned subsidiary of Highland Business Solutions (OTCBB:HGLB), an innovator in the delivery of broadband digital services, today announced the election of Peter Ford to its newly formed Board of Advisors.
The Elevate Advisory Board is a body of business veterans that provides strategic direction and third party oversight to the Board of Directors and Executive Management team. Each member of the Advisory Board possesses substantial experience in a critical component of Elevate operations and is able to provide vital insight and direction regarding that component. Advisory Board members are charged with the task of substantially contributing to the development and achievement of the long-term business plan and goals.
As a member of the Advisory Board, Mr. Ford will directly influence the establishment of business operations in the European markets, the development of proprietary Elevate hardware, and the construction of Elevate network infrastructure worldwide.
Wright Thurston, Elevate CEO commented, "For 15 years, Peter's vision has shaped the growth and maturity of the European digital telecommunications industry. He understands the monumental technology convergence that is just beginning to take shape in our society, and has the technical aptitude and market experience to capitalize on these emerging trends in a way that few others can. His insight and leadership will prove invaluable as Elevate grows to meet market demand."
As the Head of International Device Strategy at the Orange Group, Mr. Ford was responsible for developing the highly successful Orange Signature strategy, a mobile business division device strategy that contributed to massive market domination for the European telecom giant. The strategy was later adopted by Orange owner, France Telecom and later applied to the fixed business. As Marketing Director of Toshiba's European Consumer and Business Mobile Communications Division, Mr. Ford pioneered specialized and segmented marketing strategies that delivered a dramatically expanded sales footprint and significantly improved financial performance.
Since 2007, Mr. Ford has consulted with international telecom providers, equipment vendors and VAS providers from around the world, providing market insight and strategic advice.
ABOUT ELEVATE
Elevate, Inc. (BB:HGLB) is the only publicly traded Digital Services provider that is meeting customer demand for affordability, variety, and service by leveraging a network of independent, licensed connectivity specialists to sell and service the residential and small business data, voice, video, mobile and security markets.
Through its carrier-level agreements with many of the nations major infrastructure providers, Elevate, Inc. is able to offer technologically agnostic product 'Stacks' -- product configurations that aren't limited to a single delivery infrastructure. Elevate Certifiable Geniuses can choose component products from among all locally available carriers or infrastructure technologies to create cost-effective, custom product packages that meet the unique needs of each of their customers. Independent Elevate owners bring made-to-order digital services to their local communities, one living room at a time.
Elevate provides digital services to 22 major U.S. markets and will open 28 more in 2012.
Forward-Looking Statements
Certain statements, including this release, contain certain statements, other than purely historical information, including: estimates, projections, statements relating to our business plans, objectives, expected operating results, and the assumptions upon which those statements are based, are "forward-looking statements" as defined cumulatively by the Private Securities Litigation Reform Act of 1995, the Securities Act of 1933 (Section27A ), and the Securities Exchange Act of 1934 (Section21E). Forward-looking statements are identified by the words "believes," "project," "expects," "anticipates," "estimates," "intends," "strategy," "plan," "may," "will," "would," "will be," "will continue," "will likely result," and similar expressions. We intend such forward-looking statements to be protected by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and are including this statement to comply with said provisions. Forward-looking statements are based on current expectations and assumptions, and are subject to risks and uncertainties which may cause actual results to differ materially from the forward-looking statements. Our ability to predict results or the actual effect of future plans or strategies is inherently uncertain. Factors which could have a materially adverse affect on our operations and future prospects on a consolidated basis include, but are not limited to: changes in economic conditions, legislative/regulatory changes, availability of capital, interest rates, competition, and changes in generally accepted accounting principles. These risks and uncertainties should also be considered in evaluating forward looking statements and undue reliance should not be placed on such statements. We undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise. Further information concerning our business, including additional factors that could materially affect our financial results, can be found at our website www.goelevate.com, and in our filings with the SEC.
SOURCE: Elevate, Inc.
